The Super League is the name of the annual European competition between 20 football clubs. The League was established in 2021 by 12 teams, three more were added a bit later, and for completing the competition table five more clubs joined the event, which made the number of participants twenty.
The Super League is a young event, which was only founded in 2021, so the visual identity of the League was designed in the same year and hasn’t been changed yet.
The visual identity of the most anticipated football event featured simple shapes and concepts, yet looks extremely powerful and confident. The designers decided to play more with colors, than shapes, even though the official primary version of the insignia is executed in a monochrome color palette.
The Super League logo is fully text-based. The wordmark is set in three levels, with all the letters in the uppercase. The three lines of the inscription are left-aligned, which makes it easy to place them on banners and posters, and also creates the “stairs” on the right side of the logotype.
Though all three words in The Super League logo are written in the same size and typeface, the first line differs from the two others, as it is executed in a reverse outlined color scheme, and this is what adds uniqueness and individuality to the emblem.
The Super League text-based logo is written in all capitals of a modern yet simple and clean sans-serif typeface with full shapes of the letters, smooth thick lines, and traditional straight cuts of the letters’ ends. The typeface of the inscription is very close to such fonts as Kamerik 205 Text Heavy and Bw Nista International Black, though with some of the lines modified.
As for the color palette, The Super League visual identity used a monochrome version for its primary version. The upper line is executed in white and has a thin black outline, while the two bottom lines are executed in plain solid black.
When placed on a dark background, the concept of the logo’s color scheme changes and the two bottom lines become white, with no outline, and the upper level of the inscription turns gradient, with neon blue and purple shades, moving diagonally. This version of the logo looks more modern and memorable.
Arsenal
Professional football club from London, founded in 1886 and managed by Mikel Arteta. The club has earned 13 titles throughout its chi story.
Liverpool
Professional football club from Liverpool, established in 1982 and managed by Jurgen Klopp. Throughout its history, this British football team has won almost 50 major titles, including 19 League ones.
Manchester City
Professional football club from Manchester, founded in 1880 and managed by Pep Guardiola. Throughout its history, the club has earned nine major and six League titles.
Manchester United
Professional football club from Manchester, established in 1878 and managed by Ole Gunnar Solkjaer. Throughout its history, the club has earned almost forty (39) League titles, which makes it the most awarded team in the British football league.
Tottenham
Professional football club from London, established in 1872, and owned by ENIC International. Throughout its history, the club has never won any League titles but still has played a very important role in the history of British football.
Real Madrid
Professional football club from Madrid, founded in 1902 and managed by Zinedine Zidane. Throughout its history, the club has won 118 various titles, including thirteen European league trophies, and is considered to be one of the most awarded clubs on the continent.
Atlético Madrid
Professional football club from Madrid, established in 1903 and managed by Diego Simeone. Throughout its history, the club has earned ten League titles, which show it as one of the strongest Spanish teams.
Barcelona
Professional football club from Barcelona, established in 1899 and managed by Ronald Koeman. Throughout its history, the club has won 130 various titles, in scouring 74 League ones, which makes it the most awarded Spanish football club.
Juventus
Professional football club from Turin, established in 1897 and managed by Andrea Pirlo. Throughout its history, the club has earned 36 League trophies, which makes it one of the strongest and most awarded Italian football teams.
Inter Milán
Professional football club from Milan, established in 1908 and managed by Antonio Conte. Throughout its history, the club has earned a little less than twenty (18) League trophies.
AC Milan
Professional football club from Milan, established in 1899 and managed by Stefano Pioli. Throughout its history, the club has earned seven League trophies, with the last championship won in 2016.
The Super League is one of the most important and anticipated annual events in the world of football, held in Europe among the most awarded football clubs of the Continent. The competition is held between 20 clubs.