All business owners would like people to talk about their company, but without a proper image, it is nearly impossible. It is a common situation when you see the logo of a company, realize that it is quite familiar, but don’t even remember the name of the company. This is a common practice.
A recognizable logo is essential, but people don’t yet understand the whole importance of it. So let’s talk more about logos and brand recognition.
Many people often mix up brands and logos. But the brand is an extremely complicated thing, that combines not only the image your company uses to represent it. It is a combination of factors, such as interactions with customers, experiences you share, the position, and the motto of your company.
The brand is also combined with branding when people do want to build a certain type of relationship with customers. Branding usually involves interactions with customers and includes changes in the logo.
The brand position affects the thoughts of your customers. Any minor change in the behavior and your clients will run away. But what about the logo? Why is it important?
The logo is a visual representation of your brand. It is the most essential part of any business because this is how you will be remembered by your customers.
The strength of the logo cannot be underestimated. Sometimes logos are so successful, that the image starts associating with other things that are not relatable to the original brand. Moreover, logos are the most common thing people are trying to copy.
The main difference between the logo and the brand is that the logo is only used as a short symbol of your company. Of course, these two factors are literally bonded. But the logo comes as a part of attracting more customers and keeping their attention. The logo might not be “good”, it might be just a little dot, but people will associate it with your brand.
The main task of the brand is to keep customers. The logo might make them interested in the company itself, while the brand will show all the benefits of cooperation.
Advertising campaigns will always include work with logos. In some cases, the logo is made up only at the stage of building up an advertising strategy. In the majority of cases, the logo just has to catch the attention of the customer and become native. There are several types of advertising that make logos really successful.
Native merch. If someone appears with a nice accessory that includes the logo, people will be interested in it. They will try to know what the logo means, and what services the company provides.
Active advertising with logo. Banners, videos, and regular posts always contain logos, the appearance of which depends on the style of the campaign.
“Logo with benefits”. In some cases, people can use really beneficial things. For example, credit cards with the logo of a certain company. If your friend uses a card, that has a lot of bonuses and has an interesting appearance with some unknown logo, there is a high chance that you will want something like that. But to get such a card, for example, you need to be a client of a company.
Such campaigns are really efficient, and they are focused on asking, not on answering. White-label cards became extremely popular because they spread information about your company without any difficulties. They create a win-win situation, where the customer gets a good-looking accessory with bonuses, and your company gets more customers.
If you really want to implement such a business idea into your advertising campaign, Wallester will be the service that will help you with such a need. The service is focused on simplicity and security, so you will be able to start whenever you want.
Wallester is a perfect solution for white-label cards. This service has so many benefits, that your clients will easily get used to it. The card can be used for international money transfers and regular shopping, it can be used as a virtual card and can be accessed from any point of the world.