Growing your business can be a very challenging task. But what can be even more challenging is establishing a brand image and business identity from scratch. There are lots of elements that might constitute your company’s overall success and help boost your business awareness. And one of the most important yet often overlooked constituents is a company logo. Not only does it represent your company and grab your potential customers’ attention, it also encourages people to choose your brand over other of its ilk by relating emotionally to it. There are zillions of other benefits an effective logo can bring to your new or well-established business. So, let’s try to determine the secrets of a truly successful commercial logo by checking out some of the most stunning and recognizable logos in the world.
#1 Lamborghini
Even if you’re not one of those lucky Lamborghini owners, you undoubtedly have seen their eye-catching logo. Notwithstanding its several noticeable redesigns, it has always remained memorable and mesmerized customers with its boldness, drive, and ambitiousness. And it’s what their modern logo exudes today.
The famous bull logomark symbolizes the spirit of power, challenge, grace, and superiority. The qualities that Lamborghini has obviously been willing to showcase and thus encourage people buy their high-performance cars. The running bull has long become a memorable feature in Lamborghini’s logo executed with the highest accuracy and attention to details. Designers accentuated the bull’s muscles by masterfully manipulating shadows and highlights. By portraying the animal’s strength and perseverance, designers allude to Lamborghini’s inherent power of motion.
As for the color scheme, Lamborghini opted for golden elements and utilized a number of effective gradients to vivify them. The fact that the bull is executed in gold is also quite symbolic. It affords the logo the luxurious look and feel and represents the company’s high status. That being said, the logo doesn’t look too pretentious or overburdened with unnecessary visual elements. So, if you consider the golden palette for your company logo but doubted if it’s the best option for you, you might want to reconsider. With gold hex code – Vista Create you can put together a visually appealing logotype that will help you win over countless new customers.
#2 Coca-Cola
It would be criminal not to mention the legendary Coca-Cola logotype on this list. So what is the secret ingredient of their logo’s seemingly perpetual success? Well, first things first, let’s take a closer look at the brand colors the company has been using for quite a while. Initially executed in all black, Cola’s wordmark hit the jackpot when the company decided to go bold and introduce different, bolder, colors. They couldn’t go wrong with the color red that instantly grabs customers’ attention and makes them want to try the product on offer. What’s more, red was chosen to suggest the atmosphere of celebration, festivity, and well-wishing, which is commonly associated with Christmas. By the way, the rumors go that the red logo was inspired by a Santa suit! But the company owners tend to deny this fact.
The wordmark written in Spencerian script has undergone little change. Though some minor tweaks have been made to its initial design, the logotype retained its authenticity and uniqueness. This consistent image is now passed on from generation to generation, which ensures its sense of stability and tradition.
Stylishness and minimalism are other indisputable factors that underlie the Cola logo success. Except for some vignettes that adorn the otherwise straightforward logotype, there’s nothing superfluous or extravagant about the logo. Coca-Cola managed to create a crystal clear brand logo that stands out and sticks with customers.
#3 Nike
What is exceptional or unique about the Nike logotype? How come this simple, not to say elementary, logo became a symbol of endeavors, perseverance, and commercial success? These are the questions ordinary people and seasoned logo designers ask themselves in the attempt to figure out the magic behind the legendary company’s logo success.
To say this logo is minimalist and laconic is to say nothing. At first sight, Nike’s logo is just a soft check mark with the Nike wordmark on top of it. Monochrome palette and simple elements… But the whole composition has much more to it than meets the eye. Not all Nike fans know that that famous check mark, which is commonly known as swoosh now, is a graphic representation of the wing of the Greek goddess Nike. Nike, which traditionally symbolized effortful attempts to attain victory in both war and peaceful competitions, became a powerful patron of the American company called Blue Ribbon Sports. The logo designed for Blue Ribbon Sports in 1971 was destined to bring the company more influence, customer love, commercial success, and brand name. Despite its minimalist design, the logo strikes with its captivating boldness and powerful laconism and drives both professional athletes and ordinary customers to action.
These are only three examples of simple yet very memorable and effective company logos that are widely considered as iconic. Still, you don’t have to emulate or copy certain elements from those who have managed to create truly outstanding logos. All you need is diligence, effort, a spark of creativity, and dedicated graphic design tools to create your own logo that will represent the spirit and philosophy of your brand.