Tele2 is a Scandinavian mobile provider, which was established in 1993 in Stockholm. Today the telecommunications company operates across Northern Europe and Russia and has millions of customers.
The visual identity of Tele2 is very masculine and solid. As everything Scandinavian, it is very easily recognizable and has a special mood and style, reflecting the strong character of the company and its confidence in today.
Introduced in 1993, the first Tele2 logo was composed of a geometric logotype with two square dots on the sides. The black lettering was complemented by small blue details, which added lightness to massive shapes and straight lines.
The inscription was executed in an extra-bold stencil typeface and had the “2” enlarged compared to the letters.
With the redesign of 2007, the blue squares were removed from the logo, and the wordmark was turned in ¾, having its last letters larger than the first ones. It adds dynamics and a sense of movement to the whole logo, making the company look progressive and reliable.
The Tele2 logotype is executed in a strict and neat stencil sans-serif typeface, which is close to such fonts as Stencilla Regular and Basic Stencil JNL. The letters in it are confident and strict, yet when put in a word and accompanied by a digit, the construction begins to look architectural and modern, adding a lot of style to the image of the company.
The monochrome color palette, used by Tele2, perfectly suits the square shapes of the lettering and point of the company’s professionalism and expertise. Another advantage of the black-and-white combination is its limitless opportunities in placement — this palette looks bright on any background.