TED is the name of the world’s famous online conference, which was established in 1984 in the United States. It is a platform where experts in various fields share their opinions on different problems and questions, and people from all over the globe can watch and listen to them online.
The TED visual identity is probably the most minimalist you could imagine. It is just a wordmark, executed in just one color, on a plain white background. The letters feature the same size and thickness, no additional details are added. The TED logo is the “TED” inscription in red. That is it.
Though the typeface and color of the logotype make it look very solid and confident, and the thick bold lines, with not much space between the letters, creates a very strong mood, evoking a sense of expertise and authority.
Red is the color of passion and power, and it has a maximized visibility in the TED logo, and when placed on white, it gets elevated, gaining such qualities as loyalty and trustworthiness.
As for the typeface, the wordmark features a traditional geometric sans-serif, which is pretty close to such fonts as Rifton and Restore Heavy. It’s clean lines and distinct cuts make the thickness of the lines not that heavy, but strong and confident.
The TED logo is an example of meaningful minimalism. It shows the purpose of the organization, pointing on the authority and expertise of people working for it and with it, and the passion they do their job, in order to share information with people all over the globe.