TCL is a Chinese telecommunication equipment and home appliances manufacturing company, which was established in 1981 by the government. Today the company is one of the world’s leaders of the industry with yearly revenue of around 15 billion USD.
The TLC visual identity is minimalist yet bright and eye-catching. The brand’s logo is composed of a wordmark, placed into a rectangle with its upper left corner rounded.
The TLC brand’s name inscription in all the capital letters is executed in a simple sans-serif typeface, in which straight neat lines are perfectly balanced and spaced.
The white lettering on a scarlet red background makes the logo look modern and fresh. The brand’s signature color palette evokes a sense of passion and energy, showing the company’s progressive approach and technologically-centered values system.
The TLC logo is laconic, yet contains all the necessary elements — perfect shapes, saturated color palette, and a friendly and welcoming mood.
The logo looks good on any placement and makes the brand’s products stand out. It is a great example of a distinct minimalist design, which is modern and actual.