Syoss is the name of the haircare brand, which was established in Japan in 1977 and today is owned by the famous Schwarzkopf & Henkel Group, one of the world’s leaders in the industry. The brand was created as the professional care to use at home.
One of the most popular labels of Schwarzkopf & Henkel, Syoss, was established in Tokyo at the end of the 1970s, as an affordable brand of haircare products, created with professional products in mind. Today the shampoos, conditioners, and various styling products of Syoss can be found on the shelves of most supermarkets and specialized stores across the globe.
Syoss constantly updates its haircare collections, adding new ingredients and products. The Japanese brand gained its incredible popularity due to the approach of giving everyone a chance to get a professional experience for their hair at home and at a very affordable price. Apart from shampoo and hair masks, Syoss also offers various hair-color solutions, which are also easy to apply without any stylist assistance.
What is Syoss?
Syoss is a cosmetic brand, created at the end of the 1970s in Japan. The brand specialized in the production of hair care and styling products and today is owned by one of the global leaders of the industry, Schwarzkopf & Henkel.
In terms of visual identity, the brand also chooses the way of “professionalism”, making its logo strict yet stylish and recognizable. The badge of the brand consists only of the wordmark; which is sometimes accompanied by a tagline.
The Syoss logo has its official version executed in black-and-white, although when placed on the packaging, the lettering can change its color to gold, silver, or any other, depending on the collection.
The logo is composed of the lowercase inscription with the name of the brand, which has a thin horizontal line going under it and separating the main part of the visual identity from the uppercase sans-serif “Professional Performance” tagline, which is always written in the same color as the upper part. Although, sometimes the tagline is shortened to just “Professional”, and the horizontal line is not always there.
The clear yet impressive strokes of the Syoss logo seem to have been inspired by the efficiency of the products sold under this brand. Probably the most distinctive letter is the second glyph, the “y.” The unusual shape of the lower end adds a unique touch – it is neither an acute angle nor a soft curve – just a distinctive and stylish stroke.
As for the typeface of the other letters, it is a clean modern sans-serif with traditional shapes and distinctive contours. The closest font to the one used in the Syoss logotype is probably Europa Grotesk SH Extd, but with the “Y” stylized.