Stryker is one of America’s leading medical technology companies. The company develops, manufactures and markets specialized surgical and medical products: robotic surgical systems, implants, as well as biological, surgical, neurological, surgical and ENT instruments, endoscopic and surgical examination equipment, and digital imaging systems.
Stryker was founded in 1941 by American physician Homer Stryker to manufacture and introduce new instruments and technologies for use in everyday work. The company was originally called Orthopedic Frame and was renamed Stryker Corporation in 1964.
The company’s growth has been driven by the introduction of new technologies and the development of innovative products and services that improve patient outcomes and safety, as well as facilitate patient care. Stryker medical equipment is used in orthopedics and surgery. The company’s specialists make sure that the patient receives proper care not only in the emergency department, intensive care unit, or operating room, but also at home. The products are constantly being improved, and the brand offers new tools and technologies. More than one generation continues the work of its founder and does its best to serve the medical community.
For more than 80 years, Stryker has been developing and improving equipment for a wide range of surgical specialties. Stryker is now a multinational medical technology corporation. The company offers innovative products in orthopedics and medical and surgical equipment. Stryker’s products are sold in more than 75 countries. In 2020, the company received 10,452 thousand patents.
What is Stryker?
Stryker is the name of one of the world’s largest manufacturers of medical devices, implants, and instruments. With the help of Stryker’s developments, doctors in more than 120 countries are helping patients to recover and return to a normal active life. Stryker is one of the world’s leading medical technology companies.
In terms of visual identity, Stryker is super strong and progressive. The logo of the company is based on stylized lettering, executed in a bold font with interesting details, which makes any graphical additions absolutely unnecessary.
The official Stryker logo can be seen in three variations: the black lowercase inscription on a plain white background, the black lettering on a bright yellow background, or the black wordmark on white, with a thin yellow underline. Whatever the choice is, the style of the logotype remains the same — a bold lowercase inscription in a futuristic geometric sans-serif typeface with the horizontal bar of the “T” merged into the top line of the “S”.
The bold lowercase lettering from the primary logo of the Stryker company is set in a custom futuristic sans-serif typeface, which is based on one of the following commercial fonts: Handel Gothic, Frio, or ITC Handel Gothic Arabictrade.
As for the color palette of the Stryker visual identity, it is based on a combination of black and white, which is sometimes diluted by a bright shade of yellow. Here yellow symbolizes energy and growth, while the black and white duo stands for stability, professionalism, and excellence.