Stihl is a brand of power tools manufacturer from Germany. It was established in 1926 and became popular due to the production of chainsaws. Today the company is one of the most trusted and reliable power tool suppliers in the world.
The Stihl logo is minimalist and laconic. Composed of a single wordmark it looks strong and powerful, evoking a sense of confidence and eternal energy.
All the capital letters of the brand name’s inscription are executed in a bold italicized sans-serif typeface with clean neat lines. The inclination of the lettering creates a sense of movement and progress, adding strength to the logo.
The brand uses two colors for its visual identity, which alternate depending on the placement. The combination of white and orange is a symbol of power and innovations, as well as good and optimistic vibes.
The bright and friendly color palette of the Stihl logo softens the masculine wordmark and evokes a happy and warm feeling. It looks modern and bright, yet represents the professional company with values of quality and progressive approach.