Stars Coffee is the name of a Russian fast food cafe chain, which was established in 2022 after the American Starbucks has left the Russian market. The chain is based on coffee and snacks, repeating the menu of its predecessor.
Stars Coffee is a chain of restaurants, opened by a Russian team of businessmen in August 2022, in the former locations of the American Starbucks company. By the time of the deal Starbucks has owned 130 started across Russia, but the new owners, the Stars Coffee company, plan to open twice more locations in the nearest time.
Rapper Timati (Timur Yunusov), restaurateur Anton Pinsky and Senator Arsen Kanokov (Sindica Holding) opened a coffee shop under the new brand. The amount of the deal was not disclosed.
The company rebranded with incredible speed – in a month, preserving all workplaces and locations. The first coffee house for all visitors opened in Moscow on August 19. The rest of the outlets will start receiving guests gradually.
Although the new chain could not use the visual identity and menu of Starbucks, the affiliation of the brand to the legendary American label can not stay unnoticed. The logo is based on the iconic mermaid symbol, modified by Russian standards, and the menu almost fully repeats the list of desserts and sandwiches of Starbucks, but with some slight modifications.
What is Stars Coffee?
Stars Coffee is a Russian chain of coffee shops, which was established in August 2022, based on the Starbucks restaurants. The chain owns more than 100 locations across the country and plans to expand this number up to 300 in the nearest two years.
In terms of visual identity, the logo of the Russian restaurant chain is fully based on the iconic Starbucks badge with the mermaid. The new logo has a slightly different color palette, with dark green replaced by bright turquoise, and black — by the smooth warm shade of brown. The mermaid was also modified, and now Carrie’s a traditional Russian headpiece — kokoshnik.
The Stars Coffee logo, designed in 2022, features a traditional circular medallion, drawn in thick solid lines in turquoise, brown, and white. The medallion boasts a wide brown framing in a white outline, and the turquoise central part, with an image of a girl on it. The girl is drawn in a recognizable Starbucks style, with thick soft lines in white and brown. The redesigned mermaid is wearing kokoshnik, a traditional Russian hat, which here is executed in solid brown and has a white five-pointed star placed on its top part.
The bold and distinctive uppercase lettering from the official logo of Stars Coffee is set in a heavy and laconic sans-serif typeface, which looks stable and confident. The closest fonts to the one, used in this insignia, are, probably, Core Sans N SC 93 Exp Black or TT Fors Black but with some visible modifications.
As for the color palette of the Stars Coffee visual identity, it is based on a combination of brown, turquoise, and white, were warm and welcoming brown stands for the color of the coffee, and turquoise represents the affiliation of the new brand to the iconic Starbucks, and white puts fresh accents and distinction to the image.