Sprii is an online store, established in Dubai in 2014. The company is specialized in the distribution of maternity and nursery products, along with kids fashion items and furniture. The platform was created for Middle Eastern clientele and offers flexible shipping solutions in the region.
The visual identity of the online retailer form the United Arab Emirates is minimalist and elegant. Its tender color palette makes the simple text-based logo look unique and eye-catching.
The sky-blue, white and gray color scheme of the Sprii logo symbolizes the reliability and loyalty of the company, evoking a sense of lightness, freshness, and freedom. The main nameplate is written in light blue, while the delicate tagline uses gray color, which balances the logo.
There is also a small short underline, placed under the tagline, on one line with the serif of the letter “P”. It adds uniqueness and playfulness to the company’s visual identity, accenting on style and beauty.
The wordmark of the online retailer in all the lowercase letters is executed in an elegant serif typeface, which is similar to Linotype Didot font, one of the most luxurious and sophisticated fonts.
As for the tagline, “Everything for mums”, which is also in the lowercase, it uses a traditional sans-serif typeface, which is close to Shapiro Family fonts, which is one more iconic typeface.
Sprii was created for Mums. One of the most successful e-commerce projects of the Middle East was launched in 2014 and today serves more than one million clients across UAE, Kuwait, Oman, and Saudi Arabia.
The e-store offers a wide range of strollers and furniture for newborns and kids, along with toys, various activities for indoor and outdoor, feeding items and chairs, and, of course, personal care goods and cosmetics for mums and babies, fashion products and stationery.
Thousands of items in each category make the e-store a one-stop shopping destination for all the families of the region who have kids.
The company with a perfect reputation and only high-quality products offers flexible delivery options and 24/7 online customer support.