Sony Wonder is one of the labels of the Sony group, which specializes in family content. The label was established in 1991 and is known for the release of such famous shows and movies as The Smurfs, Stuart Little, and many others.
Before becoming a separate label, Sony Wonder was a part of Sony Kids Music and was mainly focused on musical content for children and families. So the first logo for it may be considered the one, designed for Sony Kids’ Music in 1990.
The Sony Kids’ Music logo from 1990 was composed of a triangle pointing down with a “Sony” lettering above it. The triangle was horizontally crossed by an arched banner with “Kids’ Music” inscription and a black note. It was a monochrome emblem, which could be placed wherever it was possible and would still look cool and recognizable.
The first Sony Wonder emblem was created in 1991 and stayed with the label for four years. It was a stylized white “Wonder” lettering placed inside a sea-blue horizontal rectangle and a black enlarged “Sony” wordmark above it. The letter “O” in “Wonder” was drawn as the sun, while “D” had its vertical bar slightly extended and stripes, representing the wind. The letter “R” featured its tail swirled, which stood for water.
In 199t the logo was slightly redrawn — the blue rectangle became brighter and the “O” is now colored yellow, like the real sun. The contours of the other letters have been clean and thickened. So now the black “Sony” wordmark doesn’t look too massive.
In 2006 there was an attempt to adopt a new logo, whether the “Sony Wonder” in-scription was written in one style, in black, and had the yellow sun emblem between the two words. Though the label used it for only one year and came back to the previous version, which is still in use today.