Sonos is the name of an American company, which is engaged in the development and production of audio products, especially speakers and soundbars. The company was established in 2002 in California, and today has its products distributed in more than 60 countries all over the globe.
Sonos is an Apple of portable speakers. The company, established in California at the beginning of the 2000s, has become one of the world’s leading players on the market of audio products, although the line of the offered devices is not huge, they work and look perfectly. The concept and system of the company are very well thought out.
Sonos is not just a progressive, but even a futuristic company, where every day it’s engineers are engaged in the development of product lines, offering new solutions for design and software. The main activity of the company is the development of wireless audio systems based on the Wi-Fi protocol.
The products of the brand allow people to listen to different music in different rooms or to the same piece of music at the same time, and it can be controlled by a mobile phone or an iPad, as Sonos is available for iOS and Android, along with Windows operating systems.
The Sonos Multi-Room system allows you to make your home sound as you wish, using your phone as a controller, and with no wires around. Of course, the speakers and soundbars have to be charged from time to time, but it’s nothing compared to that mess the permanent wires and cords usually create.
What is Sonos?
Sonos is the American developer and manufacturer of sound systems and portable speakers, which was established in 2002 in California. Today Sonos is one of the world’s leaders in its segment and offers wireless audio solutions, based on wifi networking.
As for the visual identity, the company is as progressive with its logo design, as with its products development. The minimalistic progressive approach is the thing, that makes all Sonos products instantly recognizable and distinguishes them from the ones, offered by the company’s competitors.
The original Sonos logo, designed in 2002, stayed with the brand for almost nine years and was a pretty good graphical representation of the company’s principles and essence. It was a lightweight sans-serif logotype in the uppercase, written in gray on a horizontally stretched banner with rounded angles and a gray and red framing. Two short red lines were inscribed in the frame of the badge, cutting the thin gray outline. It was a very “technical” design, which looked good both on Sonos speakers and advertising materials. The typeface of the logotype was pretty close to such fonts as Morn Light and Trakya Sans 300 Light.
With the redesign of 2011, the Sonos logo became more minimalist and strict, although it also started looking more progressive and confident. Now it is a bold uppercase logotype in black, with no additional details, elements, or colors. The new lettering is set in a modern sans-serif typeface, which is quite similar to Benn Beckman Medium, but with the letters set at a pretty large distance from each other.
Just like the previous update, this logo does not look much different from the previous one. The designers made the characters white and the strokes slightly thicker. A light gray background of a rectangular form allowed the letters to stand out. It was a perfect way to create a unique brand image and stand out among typical, black and white emblems.