Shutterstock is the name of the world’s largest photo Bank, which was established at the beginning of the 2000s and by today has grown into a huge base of all possible photos in different categories. is the most promoted and most profitable stock market in the world. Its clients are all over the globe — magazines, publishing houses, design studios, web resources. Photos from Shutterstock can be seen everywhere.
Shutterstock is the world’s leader among all online stock photo agencies, and not only in the size of its portfolio, but also in payments to the photographers and illustrators, selling their works through the platform. It is also very easy to use. After joining, photographers, videographers and illustrators start earning here immediately, making substantial profits. Monthly earnings for most range from $500 to $1,000. And you only have to register.
As for buying the content on Shutterstock, the buyer should purchase a subscription, and the platform offers different options for it. You can download a certain number of images for a set period. Subscription terms depend on the type of license, subscription term, and size of the images.
As for the visual identity of the photo stock platform, there have been two different eras, the first started in 2003, with the launch of the service, and the second — in 2012, with a refreshed look and more confidence.
The very first Shutterstock logo was created in 2003 and stayed unchanged for two years. It was a dark and bright black and green emblem with the graphical emblem followed by the rectangular plain black banner to the right. The emblem depicted a green photo camera, and the banner contained a white lowercase sans-serif logotype on it and was internally framed with a white dotted line.
The redesign of 2005 kept the color palette and style of the previous badge, leaving the banner with the lettering untouched, but changing the shape and contours of the graphical part, which now became rounded. The black camera was now drawn on a solid green circle in a black outline.
The concept of the logo was changed in 2008, keeping the color palette, but completely redrawing both text and graphical parts of the badge. The emblem now featured an abstract element in the light green shade. It was composed of a solid circle with several white circular outlines, which together made up an image looking like a swirl. As for the inscription, it was set in the lowercase, in black with the letters executed in a modern sans-serif typeface. The logotype was underlined by small “images” in the same style and color as the main lettering.
In 2011 the graphical part was completely removed from the Shutterstock badge, keeping the black lowercase logotype with the delicate tagline as the only two elements on the badge. This minimalist and laconic logo version was used as the official one for just a few months.
A completely new concept and mood were brought to the ShutterStock visual identity in 2012. The new badge features a bold lowercase sans-serif logotype, executed in two colors, red and gray, with the letter “O” replaced by two corners, making up a stylized objective symbol. The “Shutter” and the stylized “O” are executed in red, while all other letters are set in medium gray.