Severin is a German brand of electric appliance manufacturer. Established in 1892, it was a blacksmith shop, and only in the 1950s the company started production of home appliances. Today Severin is a large firm, operating in over 80 countries around the globe.
The Severin logo is simple and modern. Strict lines and traditional color scheme make it look stylish and elegant.
The wordmark in all-caps is executed in bold typeface with clear neat lines, which look distinct and bright in the brand’s color palette.
The combination of blue and red colors on a white background is a celebration of traditional approach to quality. Blue wordmark is separated from the blue tagline by the red line.
The “Friends For Life” tagline has fine lines and adds a sense of trust and comfort to the brand’s visual identity. The Severin logo shows the brand as reliable and traditional, providing its customers with iconic German quality products.