SEMrush is a paid online service for analyzing competitors’ keywords and selecting a semantic core. It allows marketers to create and manage campaigns across all available channels, measure results, and improve the online visibility of their products and services.
SEMrush is one of the most popular products in its industry, as confirmed by more than 10 international awards. Today, it is used by nearly 11 million marketers worldwide, including employees of 45% of Fortune 500 companies.
SEMrush monitors search engines and tracks which keywords a competing site uses to attract traffic from search engines. Based on this information, the service compiles a list of phrases through which it proposes to optimize the resource.
SEMrush collects massive amounts of SERP data on over 106 million keywords and 71 million domains, including AdWords copy and positions, organic positions for domains and landings, search volumes, CPCs, number of results, and more. And SEMrush also has at its disposal a powerful Graphs tool that allows you to compare multiple sites on various metrics.
SEMrush is a Saas (service as a service), and to start using it you need to register and pay for a subscription. There are three plans available on the platform: Pro, Guru, and Business.
However, it is completely worth buying a subscription, as SEMrush helps not only at the preparation stage but also during the launch of marketing campaigns of any orientation, as well as collects and structures statistics for analytics and continuous improvement.
What is SEMrush?
SEMrush is the name of a platform that allows you to perform an SEO analysis of your website and competitors. In addition, the SEMrush platform provides services for content marketing, competitive analysis, contextual advertising, and social media marketing.
In terms of visual identity, SEMrush is quite interesting. The platform uses a combination of minimalistic graphics stable enlarged lettering, and a very powerful and bright color palette, which makes the logo eye-catching and memorable.
The SEMrush emblem is a stylized element, which looks both like a winged wheel and a running flame, executed in a white and orange color palette. This element represents progressiveness and development, while the massive and stable uppercase lettering, written in black, stabilizes this passion, and adds professionalism and excellence to the company’s main qualities.
The bold geometric lettering from the primary logo of the SEMrush service is set in the uppercase of a modern sans-serif typeface, which looks pretty close to such commercial fonts as Tapas, Kinetica, or Leon, with some minor modifications.
As for the color palette of the SEMrush visual identity, it is composed of orange, black, and white, three very powerful shades, which brilliantly work together in the representation of a strong and confident brand.