Seattle Aquarium is one of the ten biggest aquariums in America which was established in 1977. During its history, the attraction hosted more than 25 million visitors. It has six major exhibitions and is a member of the Association of Zoos and Aquariums.
The Seattle Aquarium visual identity is elegant and fine. The curved lines of the emblem evoke a sense of lightness and softness.
The Seattle Aquarium logo is composed of a wordmark, written in two different styles, and an emblem above it.
The wordmark features two levels — the upper, “Seattle”, in a thin sans-serif typeface where the letters are slightly narrowed but placed pretty far from each other, and the bottom part of “Aquarium” with thicker lines and bigger letters.
The aquarium’s emblem is a thick curved line, depicting a wave with four dots of different sizes, three of them are green, and one is red. The dots represent marine life.
On the Seattle Aquarium website, the white logo is placed on a dark purple background, and it looks really sleek and elegant in this color combination. While the original black, blue, green and red look attractive and welcoming.