Schick is the name of an American brand, established in 1926, and famous for its razors and shaving products. Today the products of the brand can be found in stores all over the globe. The company is named after its founder, Jacob Schick.
The roots of Schick can be traced back to 1926 when Jacob Schick invented the refillable razor inspired by the magazine rifle. The first electric razor was introduced to the market in 1929 but didn’t get an expected huge success. The founder of the brand decided to strengthen its market position, and merged with the company’s competitor, forming the Schick Dry Shaver label.
Today the brand produces not only razors but also a range of foams and gels for shaving, along with after-shave products, which are available for sale in more than twenty markets all over the globe.
What is Schick?
Schick is the manufacturer of razors and shaving foams, which was established in the USA in the middle of the 1920s. Today the brand has its products available in more than 20 countries on different continents, being one of the strongest competitors to the iconic Gillette.
As for the visual identity, here Schick follows its approach of stability and value of the roots, using a bold monochrome badge with solid elements and visible confidence. The badge looks strong and masculine, brilliantly reflecting the mood and philosophy of the American company.
The shield logo used by Schick has a tech feel. You would not have been surprised if it had been a badge of a car.
The shield is black with silver trim and a pronounced 3D effect, which appears due to the white and silver highlights. In the middle of the Schick logo, there is the name of the brand in white. The end of the final letter, the “K,” has been extended to form a horizontal bar below the lettering.
The Schick lettering is executed in a sleek yet stable typeface where the letters are written in thick lines, and some of them have interesting sharp serifs, directed to the left, and balancing the elongated pointed tail, going out of the letter “K” and underlining the whole inscription. The type is more or less close to such fonts as Iliad and Blacker Sans Pro Text Heavy, but with the contours and serif modified.