Scentsy is the name of an American Multi-Level Marketing company, which was established in 2003 by Kara Egan and Colette Gunnel. The company is known as one of the most famous distributors of scented candles and wax products, along with air diffusers and home perfumes.
Scentsy is one of the best-known Multi-Level Marketing brands in the USA. The company has chosen a very narrow and interesting niche and gained huge success in it. Scentsy is all about scents and fragrances: wax candles, air purifiers, diffusers, essential oils, and accessories. Everything for your home to smell like real happiness.
Today Scentsy always offers such products as wax warmers and wax bricks for those, who want to create their scented candles, and a collection of personal perfumes for both men and women.
The company, founded in 2003, has seen a very quick and confident growth, having thousands of consultants not only all over now America, but also in many European countries.
What is Scentsy?
Scentsy is the MLM company, that specializes in the distribution of scented wax candles and interior fragrance products. The company was established at the beginning of the 2000s, and already in 2012, it had more than 150 thousand consultants all over the globe.
In terms of visual identity, the American multilevel marketing company has chosen to be elegant and feminine. The logo of Scentsy is executed in a very pleasant and calming purple and white color palette, with thin and delicate lines of the letters and a minimum of ornaments.
The Scentsy logo can be seen in several interpretations, depending on the placement and the needs of the company. The primary badge looks very laconic yet sophisticated. It is composed of an uppercase sans-serif inscription in a deep shade of purple, placed on a white background and accompanied by three five-pointed stars, set above it, with the middle star larger than the ones on the sides. The first and third stars are also placed a bit lower than the main ones, forming an arch.
For the product labels, the lettering and stars turn white, and the background — purple. It is a circular badge in a double white outline, with a rectangular banner crossing it horizontally. The uppercase wordmark is set along the banner, while the stars — above it, on a purple roundel. There is also additional white lettering written along the perimeter of the label.
The Scentsy logotype and all lettering on the badge are executed in a lightweight and clean sans-serif typeface, which is very close to such fonts as Almaz Regular and Afiga Light.