Salamander is a German brand of footwear and leather accessories, which was founded in 1904. The brands operates across Europe and Russia and has more than 200 retail stores.
The Salamander logo is a bold and confident wordmark and the brand’s symbol.
The wordmark in all-caps is executed in a classic typeface with straight clear lines. It is traditional and strong and is accompanied by the curves of the emblem.
The Salamander emblem was changed several times through the brand’s history, but it always featured a lizard, facing left.
The green color scheme or the Salamander visual identity has also always been there, but the tone was slightly modified.
The current Salamander logo is a light and bright green for both wordmark and an emblem, which depicts a detailed lizard. Green color on a white background resembles of nature and energy of life. It is a dynamic and eye-catching color, which adds progressive sense to the strict brand’s logo.