Sagepay is a british brand, which provides money transfer services for small businesses. It was founded in 2001 and today operates in several countries across Europe and Africa. Sagepay has its subsidiary in the USA until 2017.
Being a financial brand, SagePay uses green color as the main for its visual identity. Green is known to be the symbol of wealth and money, so it’s an understandable choice.
In the previous versions of the brand’s logo, the lettering was white and located on a bright green background, the two parts of the nameplate were separated by a thin vertical line.
The text-based SagePay logo is split into two parts. The bold green “Sage” in all the lowercase lettering is written in a modern rounded typeface, while the “Pay” part is gray and features a thin strict-lined font.
The SagePay’s logo simplicity represents the serious approach to the financial sector the brand operates in. It evokes a sense of confidence and security, which are the main characteristics of the trusted money transferring operator.