Sachs is the name of a German automotive company, which specializes in the production of vehicle components, such as motors and bearings. The company was established in 1895 and became a part of ZF Friedrichshafen in 2011.
The Sachs logo, executed in a calm and peaceful color palette, was surprisingly sharp and strong, despite its simplicity and lack of details. Composed of a minimalist geometric emblem and a wordmark placed under it, the badge looked edgy and cool.
The Sachs emblem featured a solid blue circle placed between two arched elements with their ends pointed. Looking like sharp blades or orbits, the image evokes a futuristic and progressive feeling, balancing the simple inscription and adding some uniqueness to it.
The lettering in all capitals was written under the emblem and had nothing special in it. All the lines were traditional and neat, showing the professional approach of the company and its trustworthiness.
The typeface of the massive Sachs inscription was based on a traditional and simple sans-serif typeface, which was probably Neue Metana Bold or Bruta Global Extended Bold. Both are clean and discreet typefaces, with a very modest yet strong character.
The blue and white color palette of the Sachs visual identity stood for technologies and quality, but this combination also evokes a calming and relaxing feeling, making the customer trust the brand and rely on it.