In spite of its seeming simplicity, the Ryobi logo has a trendy, innovative style. A couple of details here and there make it look unexpected and result in bright and recognizable brand identity.
The company was established in 1943 under the name of Ryobi Seisakusho Co., Ltd. The current name was adopted in 1973. Today, Ryobi Limited is one of the leading Japanese manufacturers of components for vehicles, as well as the electronics and telecommunications industries.
The company’s logo does not have an explicit link to the industries in which it works. Yet, the design symbolically shows Ryobi’s approach. While the majority of the letters feature an unpretentious, reliable sans, the gaps on the “R” and “B” make it look unique and innovative.
The design forces behind the brand opted for a vivid, eye-catching shade of red.
Apart from the wordmark, the company also uses an icon. It is a compact alternative, which is appropriate in the cases when there is not enough space for the full Ryobi logo or the proportions do not allow using a long version. The icon features the letter “R” in white inside a red box. The glyphs look exactly like the initial in the main logo. Due to this, the icon has a strong visual link with the primary wordmark.