Ruby on Rails is a software, which is used for the creation of websites and mobile apps. The program was released in 2005 and is considered to be one of the easiest frameworks to work with.
The Ruby on Rails’ visual identity is a graphical representation of the software’s name. Starting with the color of the logo, and finishing with its main graphical element.
For twelve years, the company used a rectangular logo with two opposite corners rounded. The background was filled with random geometric shapes of various ruby, red, and beige color shades. Its color palette was meant to represent the “Ruby” portion of the name. At the bottom, the logo had “Rails” printed in uppercase letters using a geometric, bold font of white color. The inscription was accompanied by a drawing of a railroad going into the horizon.
The Ruby on Rails logo is composed of a wordmark with an emblem on its left. The only word of the nameplate, “Rails”, in all the capitals is executed in a bold sans-serif typeface with solid letterforms and clean lines.
The software’s emblem depicts curses line of rails, which starts on the left of the lettering and finished a one the middle point of the letter “A”, the white top is slightly flattened.
The ruby-red color palette of the Ruby On Rails visual identity also comes from its name and represent the brand as powerful and passionate, the one that values progress and energy.
The Ruby On Rails logo is timeless and instantly recognizable. Drawn in thick solid lines it looks confident and professional, evoking a sense of expertise and trustworthiness.