Royal Canin is a pet-food brand, established in 1968 in France. Being one of the most famous European companies in the cat and dog products segment, Royal Canin distributes its goods all over the globe.
The brand was founded by the French veterinary surgeon Jean Cathary in 1968. An archive photo showcased on the company’s website features an old version of the Royal Canin logo.
While it looked different from the current one, the “royal” theme was already represented there. It was done in several ways. To begin with, the company used a type inspired by Old English scripts. The name of the brand was written across a banner, which made it look like an element of a medieval coat of arms. The banner formed an arch.
The packaging from a 1970s photo shows a completely different wordmark featuring a sans serif type with rounded ends. The style of the typeface is pretty similar to the current one.
The Royal Canin logo featured on the packaging from a 1980s photo is the same as the one company uses today. We can see the familiar script with the stylized crown. The crown forms an arch between the words reminding the arched shape of the banner on the original logo.
The fact that the crown is formed by dots introduces the “pet” theme creating a link to the product.
What is Royal Canin?
Royal Canin is a European brand of pet foods, which was founded at the end of the 1960s in France, and today distributed its products all over the globe, being one of the most reliable and reputable labels in the segment.
The bold and smooth lettering from the primary Royal Canin badge is set in the uppercase of a rounded sans-serif typeface, with newt contours of the letters. The closest fonts to the one, used in this insignia are, probably, Yaro Abo Black and Pastrami Super, but with the contours of some letters modified.
As for the color palette of the Royal Canin visual identity, it is based on a scarlet-red shade, with a plain white background. The red here stands for love and passion, for the company’s aim and purpose, and the quality of its products.