Roto-frank, or ROTO, is a German company, which specializes in windows and doors hardware manufacturing. The company was established in 1935 and today it is one of the world’s leaders in its segment with its subsidiaries all over Europe and North America. The company also produces solar energy and roof elements.
The Roto visual identity is simple and laconic, yet it is instantly recognizable all over the globe and its logo is synonymous with the quality Mark, like most of the German brands, which are iconic in terms of using best materials, that guarantee durability and longevity of the products manufactured.
The label’s logo is composed of a wordmark, placed under the emblem. The company’s visual identity is executed in a red and white color palette, which represents the powerful and progressive brand, which is passionate about what it does and is confident in the quality of its manufacturing process.
The brand’s emblem in a stylized geometric representation of the roof, with clean and straight lines and angles. It looks modern and minimalist, showing the main value of the company — the comfort of its customers.
The Roto wordmark, placed under the roof, is executed in a simple sans-serif typeface, which is very close to Diverda Sans STD Black, but with the capital “R” modernized and slightly extended.
The typeface looks professional and solid, evoking a sense of authority and traditional approach to the production process. It’s distinct and clear lines show the brand as reliable and loyal one. And the diagonal cut of the upper part of the “T” makes it look like an arrow, pointing up, which is a symbol of movement and progress.
Roto is one of the world’s leaders in the design and production of roof windows and door hardware. The company also manufactures solar technology items and window hardware and is known for the highest quality of its products.
The three main principles of the brand are reliability, vision, and thoroughness, and every step of the company’s manufacturing and distribution process follows these principles.
The company provides window and door hardware, which are suitable for any type and solution, whether in residential or commercial buildings. Roto offers a ten-year warranty on all its products and a wide range of designs available to choose from.
Founded in the 1930s in Germany, the company began its expansion in the 1950s and started distributing its products all over Europe. At the beginning of the 2000s, the company opened its subsidiary in Singapore in order to open the Asian and Australian markets to the brand.
Today the group operates worldwide and has more than 6 thousand employees, who serve the company’s clients proving them with the best German quality goods for their homes.