Redis is a data structure server, which was developed in 2009 by Salvatore Sanfilippo. Redis became popular due to its ability to work with various types of data and it is considered to be one of the fastest in its segment.
The Redis visual identity looks a little bit childish and cartoonish, but it is perfectly executed and evokes a sense of a professional approach.
The Redis logo is composed of a wordmark and an emblem on its left. The inscription in all the lowercase letters is executed in a rounded sans-serif typeface, which looks friendly and calm.
The Redis emblem is an image of three red squares with rounded angles, placed one above another and forming a cube in a 3D space. The upper square has three white symbols on it — a circle, a triangle, and a Star. The fourth, square symbol, is cut out.
The Redis logo color palette, composed of gray, red and white is a reflection of a progressive and powerful company, which is also stable and loyal to its users.
The four symbols of the emblem represent the multitasking and multifunctional character of the Redis brand and show it as a professional and developing.