Ranger was an automobile manufacturing brand in India, owned by the Standard Motor Products of India. Established in 1968, it operated primarily in India until its cessation in 1978. Specialized in producing a range of vehicles, including sedans and station wagons, Ranger aimed to serve the Indian middle-class market. The company had a significant impact in the Indian automotive industry but eventually had to close its operations due to financial constraints and market competition.
Founded in 1968, Ranger was an Indian automaker that was a subsidiary of Standard Motor Products of India. It had its heyday in the late 1960s and early 1970s, during which it introduced various models of sedans and station wagons tailored to the needs of the burgeoning Indian middle class. Key achievements include the introduction of the Standard Herald, a saloon car that gained moderate success. However, due to increased competition from other domestic and international automakers and insufficient financial backing, Ranger struggled to keep up. By the late 1970s, the brand faced declining sales and eventually ceased operations in 1978. Its impact on the Indian automotive industry is remembered as a lesson in the challenges of sustaining an automaker in a competitive and rapidly changing market.
What is Ranger?
Ranger was an Indian automaker in operation from 1968 to 1978. Owned by Standard Motor Products of India, it primarily produced sedans and station wagons for the middle-class market. Despite initial success, the company couldn’t withstand the market competition and closed its doors in 1978.