The Qualcomm logo has a sleek modern look. The double “M” glyph adds a unique and unexpected touch.
What is Qualcomm?
Qualcomm is the name of an American corporation, which is known for its software and wireless technologies. Qualcomm is the one that owns 4G and 5G formats, without which it is impossible to imagine the modern world at all.
The initial logo for Qualcomm was introduced in 1985 and stayed with the brand for more than thirty years. The simple yet stylish badge was executed in a monochrome color palette and featured a single inscription set in the uppercase, with the first letter enlarged, and two last letters “MM” stylized as the wave. The logotype was set in a custom geometric sans-serif, with the last “wave” drawn in thick lines and its ends — rounded.
To begin with, the color has grown lighter and richer. All the letters have the same thickness. The letters have a similar style now, which makes the design look like a single whole. The authors of the logo took the double “m” from the previous Qualcomm logo as the basis and modified the other glyphs to match it.
The updated logo, which was introduced in early 2018, was developed in collaboration with Interbrand as part of a new brand strategy to engage wider audiences.
Similar to the current logo, the previous one featured the word “Qualcomm” in dark blue. The shape of the glyphs and the color were not exactly the same, though.
The wordmark looked slightly inconsistent. The “Q” glyph appeared bolder than other letters. The “U” seemed to have been squeezed between its neighbors. What was even more obvious was that the majority of the letters had sharp angles, while the “m’s” were the only glyphs with rounded corners.