PWC, also known as PriceWaterhouseCoopers, is a British company, which provides financial and tax consultancy services for the world’s hugest business. The company is one of the BigFour accountant-consulting firms.
PwC is a multi-billion corporation, that has a perfect reputation across the globe. Its visual identity is modern and bright, yet evokes a sense of seriousness and reliability.
The network was officially founded as the result of the merger of Coopers & Lybrand with Price Waterhouse.
The original PricewaterhouseCoopers logo featured the name of the brand in a type that could seem a bit too playful for an organization dealing with such “serious” matters as PwC does. The letters did not want to form a straight line but rather “danced.”
The “PWC” monogram was somewhat reminiscent of a nobleman’s monogram, thus suggesting that the company had a long history. Yet, the emblem still did not contain any hint concerning the type of company to which it belonged and, in fact, was too generic for an organization of such a scale.
The PwC logo, designed by Wolff Olins, is composed of a wordmark and an emblem, placed in the top right corner. The wordmark in all the lowercase lettering is executed in a traditional bold serif typeface, where the only letter “W” is italicized. The black color of the nameplate makes the logo look professional and strong.
The PwC emblem balances the strict and classic wordmark by using bright colors. It is an abstract geometric figure, composed of many rectangles of different shapes, sizes, and colors. It is a reflection of the variety of services the company has to offer to its clients, and the traditional strong shape of the emblem parts shows the authority and confidence in everything PwC does.
The color palette of the PwC emblem includes different shades of red, yellow, orange and pink, and it represents the company as an energetic and powerful one, with a progressive and creative approach.
PwC is one of the largest and strongest players in the world’s consultancy segment, and its logo is a perfect reflection of the firm’s influence and professionalism.