PotteryBarn is a British company, which was established in 1949. The business specializes in furniture and interior accessories and offers its product through the online retail platform. Today the company has a wide range of items in its catalog and offers a delivery service available for all the online orders.
The visual identity of a famous online retailer is minimalist and elegant. The text-based logo in a monochrome palette looks modest yet strong and confident.
There is nothing else on the logo except the name of the platform, and the icon is composed of a simple monogram, executed in the same style as the main logotype.
The monochrome palette is a perfect choice for any contemporary online retailer, as it looks good with all the colorful products in the e-store’s catalog, as well as on packaging and web icons.
The wordmark in all capitals is executed in a custom bold serif typeface, which is more likely based on Millar Condensed Bold font with its serifs elongated. The Pottery Barn’s font it more square and masculine, evoking a sense of professionalism and authority.
The inscription in this strong yet sophisticated font makes the logotype timeless and classy, evoking a sense of the company’s expertise in interior design and high-quality items.
The online retailer of the interior products is a part of a big American company Williams-Sonoma, which was established in 1956. Today the company is well-known across the globe as one of the most reliable distributors of high-end kitchenware and household items.
Pottery Barn is one of the most famous sub-platforms of the big company. It offers a wide range of furniture and decorations, along with exclusive designer items, most of which are handcrafted.
The e-commerce platform also has a special Pottery Barn Kids section, which specializes in furniture and accessories for babies and kids, along with textiles and toys.
Today the company operates across the globe, having its warehouses in the USA, Europe, and Asia in order to provide their customers worldwide with their orders in the shortest time.