Poshmark is a unique shopping site where branded women’s outfits and accessories, both brand new and used, are being sold and bought daily. The site has been operating since 2011 and is quite popular among shopping fans. More than 2.5 million purchases are registered on it annually.
Poshmark is not a general advertising board, but a narrowly focused second-hand e-commerce site for luxury items, mostly clothing and accessories. It works very simply: the sellers upload their items on the Platform, and there are buyers, who pay through Poshmark.
The main peculiarity of the Poshmark platform is that it sells exclusively genuine branded things (new or not), which do not have any external flaws. Only in this store it is guaranteed, that whatever you buy is original and belongs to one of the loud luxury brands.
The Poshmark website looks like a classic online store, with a regular catalog of different products. And this is how Poshmark presents itself not as a flea market, but as an elite store of used but luxury items that can be bought cheaper than new ones.
All payment is done through the service. The buyer pays on the site through a secure transaction. At the same time, expensive items first go to the Poshmark itself, where they are checked for quality and authenticity. If the deal goes through, the goods go to the buyer and the money goes to the store, if not – the seller gets the goods back and the buyer gets the money.
What is Poshmark?
Poshmark is the name of an online platform for selling and buying fashion apparel and accessories. It was founded in 2011 and has since become one of the most popular fashion marketplaces in the United States and Canada.
In terms of visual identity, Poshmark chooses to look laconic and professional. The logo of the company is based on a dark and strict color palette and has two minimalistic elements — the emblem and the wordmark.
The Poshmark logo, introduced in 2011, has been with the company for many years, as it perfectly represents the professional approach of the platform and evokes a sense of reliability and security. The emblem of the service is a stylized monogram, built around two mirrored intertwined letters “P” in a warm brown color with burgundy shades.
The elegant emblem is followed by a black uppercase wordmark in a medium-weight sans-serif typeface with clean complete shapes and distinctive contours. Together the two elements of the logo make up a very balanced and quite simple composition.
The light uppercase lettering from the primary logo of the Poshmark marketplace platform is executed in a minimalistic sans-serif typeface, which looks pretty close to such commercial fonts as Naste Light, Organetto Light, or Typold Book, with minor modifications of the “K”s shape.
The color palette of the Poshmark visual identity is based on strict dark shades — black and brown, but brown looks warmer due to the use of burgundy in it, and black adds distinction and elegance, especially when used on a white background.