Philosophy is the name of the skincare brand, which was established in the United States in the middle of the 1990s. Today the company is well-known in the industry and distributes its products all over the globe.
Philosophy is the brand, which values the quality of products and the health of your skin above anything else. And the brand’s visual identity is a strict and confident reflection of its purpose and character.
The company hasn’t had any major redesigns of the logo throughout its history, though today it looks powerful and contemporary, a timeless emblem, full of style and simplicity.
The Philosophy logo is composed of a monochrome wordmark, which is accompanied by additional lettering when placed on the products’ packaging, and has no extra elements when used for advertising and web needs.
Written in the lowercase, the Philosophy logotype looks friendly yet evokes a sense of expertise and professionalism and makes the customers believe and trust the brand, which aims to do its best in order to provide the skin with all the necessary treatments.
The Philosophy wordmark in the lowercase is executed in a classy yet modest serif typeface, which is very similar to such fonts as Janson Text Roman and Tyrnavia Regular, which both are examples of timeless elegance and sophistication, with a slight old-style touch.
The color of the background depends on the product type, and variety from white, powder pink, and tender beige shades on the tubes and cans, and white or black on printed materials and web icons.
The official white on black color scheme stands for confidence, expertise, and reliability of the brand, showing its strongest points and features, and representing it as the label with a good reputation and a lot of experience in what it does.