Pay Giga is an online payment system and e-wallet, which allows users to proceed with international transactions, use e-commerce sites and keep and withdraw money through multiple banks 24/7. The company partners with more than 500 companies across the globe and provide a high-class service.
The visual identity of the online payment service is bright and memorable. The logo is composed of a wordmark with an emblem on its left and an additional graphical element on the right.
The wordmark is split into two parts by using different colors — white for “Pay” and gradient purple and blue for “Giga”. The same gradient combination is used for the three horizontal lines, placed after the wordmark and set in stairs.
As for the emblem, it is composed of a solid circle, painted in the same purple-blue mix, and a wide letter “G” in white, placed in the center. The letter is written in a custom sans-serif typeface which is completely different from the style of the wordmark.
The color palette of the company’s visual identity is a reflection of reliability and trustworthiness if a professional company, which values the protection of its users and loyalty. The white element of the logo symbolize transparency and responsibility of the online platform, showing its expertise at the same time.
The wordmark in all capitals is perfectly balanced in terms of size and spacing and is executed in a rounded sans-serif typeface, which is pretty close to Motoya Maru Std-W6 font, with its bold smooth lines and softened edges.
The inscription looks friendly and welcoming, while the color reflects the progressiveness and dynamics of the company, showing its young spirit and values of innovations.
The progressive company provides services for both individuals and corporate clients, giving them an opportunity to make online payments and transactions, along with making the on-site payment system run easier and faster.
The company has a perfect reputation as both a good and secure e-wallet and a money transferring system, working with hundreds of banks across the globe.