Paul Smith is a legendary British fashion brand, named after its founder and designer. It was created in 1970 as today is one of the most famous and recognizable labels in the world, operating in more than 70 countries across the globe.
Being one of the most remarkable labels in the fashion history, Paul Smith features an elegant and highly recognizable logo, which is so posed of designer’s signature.
The black handwriting has bold and soft lines, which makes it look friendly and playful.
The brand is known for its creativity and modernity, and its striped pattern, which is one of the main elements of the Paul Smith’s visual identity.
The vertical colorful stripes are everywhere — they make a background for the logo, they are placed on brand’s packaging and tags, they are used in interior decorations of the Paul Smith retail stores.
It is an outstanding design element, which makes the brand stand out and shows its values and individual strong character.
Sir Paul Smith is one of the main figures in British Fashion, he was knighted in 2000 and is considered to be one of the most respected and powerful contemporary designers.