Patagonia is an American company, founded in 1973. It’s responsible for manufacturing a line of high-quality clothes and gears for mountain climbers. Their main products are warm keeping jackets, hats, pants, boots, as well as more specialized equipment – alpinist gloves, poles, backpacks, and so on. In their work, they use top-tier down and wool. In total, the company has several hundreds of firm shops in 10+ countries, and factories in 16 countries.
The story began in 1957, when a professional alpinist named Yvon Chouinard started selling his handmade alpinist gear. He worked alone until 1965, when he met Tom Frost – another climber. Together, they established Chouinard Equipment, and advanced the product line to meet the growing demand the company faced. In 1973, the two businessmen established Patagonia, another alpinist startup. This name derives from the Patagonian mountain range located on the border of Argentina and Chile.
What is Patagonia?
Patagonia is an American business located in Ventura, California. It is focused on the designing, manufacturing and selling of high-quality alpinist clothes and equipment for all periods of the year. Their factories are based in 16 countries of the world, and provide the production to the hundreds of stores located in 10+ countries around 5 continents. A distinctive feature of their brand is that they use eco-friendly materials and solutions in the production process.
The original Patagonia logo was created in 1975 and featured a bright and memorable design. It was a circular badge, horizontally divided into two equal parts by a white insert with the bold black wordmark written in the lowercase of a smooth serif font. The background of the medallion had an interesting pattern with horizontal stripes in purple, red, orange, and blue, separated by thin black lines. The top part was decorated by a black and gray stylization of the Andes peaks, while the bottom had a sharp geometric depiction of waves, executed in the same palette.
The Patagonia logotype features the nameplate, written over the silhouette of Monte Fitz Roy mountain, located in the Patagonian mountain range on the Argentina-Chile border. Above the mountains, there is the sky drawn in several fat lines.
The coloring palette of the Patagonia logotype features black, white, blue, violet, and orange shades. The black is used to depict the Monte Fitz Roy silhouette. It is contoured by a white line. The nameplate is white too, while the sky comprises dark blue, violet and orange shades.
The Patagonia word signature has a very bold typeface with lowercase serif letters. They have small intervals in between. The ‘g’ character has a custom lower tale, which looks eye-catching and distinctive.
What does the Patagonia logo mean?
The Patagonia logo represents the name of the American sportswear manufacturer, which in turn, was named after the mountains in South America. The name is written in lowercase in a heavy elegant serif font, with the stable characters evoking a sense of stability, professionalism, and expertise.
What is the font of the Patagonia logo?
The sleek lowercase lettering from the primary Patagonia badge is set in an ExtraBold serif font, which is very similar to Belwe SB Bold, or Belwe SH Bold, the family of fonts, designed by Georg Belve, and named after its creator. The most unique letter in the inscription is the “G” with a fancy curved tail and massive geometric serifs.