OZ Racing is an Italian brand of wheel manufacturer, which was established in 1971 and by today became one of the European leaders in alloy-wheels production and distribution. Founded in Venice, today the company has six operating offices across the country.
The OZ Racing logo is based on the color palette of its mother company, OZ group, which is super intense and strong. It also has its main wordmark part repeating the corporate logotype, yet there are some additional elements, which point on the brand’s main focus, and its purpose.
The OZ Racing logo is composed of a solid red parallelogram which is placed horizontally and contains white lettering in it. The lettering of the emblem is divided into two thin horizontal lines, which represent road and speed.
Above the two lines, there is a corporate “OZ” inscription in an extended rounded sans-serif typeface, with a solid white square with rounded angles separating the letters.
Under the lines, there is the second part of the wordmark, “Racing”, written in all capitals of a modern and stylish sans-serif typeface, with the end of the “G” resembling an arrow.
Both parts of the OZ Racing wordmark are executed in a custom sans-serif typeface, which has something in common with Montag Black, a rounded font with confident and solid contours. The inscription looks friendly, yet reflects the brand’s power. And this feeling is elevated even more with the logo’s color palette.
The combination of red and white stands for passion and power. It shows the attitude of the brand to what it does and represents it at its best, pointing to the excellence and professionalism.
Sometimes the logo can be seen in monochrome, but it doesn’t make it less recognizable, on the contrary, the badge becomes more elegant and timeless.