Outerknown is a pioneering apparel brand grounded in sustainability and transparency. Co-founded by globally acclaimed surfer Kelly Slater and designer John Moore in 2015, the company stands at the intersection of functional style and sustainable practices. Headquartered in California, Outerknown has a global reach, serving customers across continents. Its mission is deeply rooted in creating fashion that respects the environment and people, emphasizing eco-friendly materials, ethical production methods, and a commitment to a reduced carbon footprint.
Outerknown was founded in 2015 by world-renowned surfer Kelly Slater and respected designer John Moore. Positioned as a sustainable fashion brand, it has since been breaking barriers in environmental consciousness within the apparel industry. Among its key achievements, Outerknown was one of the first brands to adopt the use of Econyl, a regenerated nylon made from discarded fishing nets, signaling its commitment to ocean conservation. The brand has consistently championed transparency in its supply chain, earning accolades for prioritizing both planet and people. Today, Outerknown continues to pave the way for responsible fashion, setting high standards for sustainability, quality, and design.
What is Outerknown?
Outerknown is a sustainable apparel brand co-founded by surfer Kelly Slater and designer John Moore in 2015. Based in California, the company is renowned for merging style with eco-conscious practices, emphasizing ethical production and environmentally-friendly materials.
The logo showcased in the image presents a unique blend of simplicity and boldness, with the word “OUTERKNOWN” featured prominently in a distinct and uniform typeface. This typeface is characterized by clean, straight lines, which creates a sense of modernity and precision. Each letter stands tall and confident, indicative of a brand that is sure of its identity and mission.
The notable feature in the typography is the clever integration of the letter “K” within the word. Unlike the other letters that are fully formed, the “K” is fragmented, with its diagonal arms being only half-present. This subtle alteration adds a touch of intrigue and invites the viewer to take a moment and ponder its significance. Perhaps it’s a nod to the idea of looking beyond the obvious, hinting at the brand’s commitment to exploring the unknown or the outer realms of their industry. Alternatively, this could signify the brand’s ability to break conventions and think outside the box.
The choice of an all-caps, sans-serif font for the logo gives it a minimalist yet commanding presence. The use of black on a white background further amplifies the message of authority, strength, and clarity. Overall, this logo design speaks of a brand that is contemporary, forward-thinking, and unafraid to challenge the status quo. It reflects a company that values innovation, while also ensuring that its core message remains easy to understand and remember.