Orkin is an American pest-control company, which was established in 1901 and became one of the largest in its segment, with more than four hundred locations worldwide.
The Orkin visual identity is modern and laconic, based on geometric figure and a bright color combination, it looks strong and stylish.
The horizontally stretched red rhombus contains a bold white wordmark in its center and the elegant small circle R trademark symbol. It is one of the not that many logos, where the R-sign looks like a design element and doesn’t spoil the picture at all.
All capital-letters of the company’s name inscription are executed in an extra-bold sans-serif typeface with clean and neat contours. It is well-spaced and balanced and looks confident.
The red and white color palette of the Orkin logo is a reflection of the power and energy of the company, as well as its dedication to what it does and the high quality of the services it provides.
The Orkin logo is a perfect example of contemporary simplicity, which looks bold and memorable.
What is Orkin?
Orkin is one of the oldest and largest American companies in the pest control segment. Established at the beginning of the 20th century, today the company has almost five hundred locations across the country.
The heavy uppercase lettering from the primary badge of the Orkin company is set in an extra-bold sans-serif typeface with the characters executed in geometric contours, clean lines, and straight cuts of the bars. The slightly narrowed glyphs of the lettering in this insignia resemble the iconic Futura Now Headline Condensed ExtraBlack typeface.
As for the color palette of the park in visual identity, it is based on a combination of red and white, a scheme, that evokes a sense of power and strength, professionalism, and confidence.