OrangePay is a European online money platform, which was established in 2013. The fin-tech company headquarters in Praha and specializes in online payments for individuals and businesses, along with multi-currency solutions and payment cards.
The company’s visual identity consists of a modern yet minimalist logotype and a bright stylish emblem, placed on the left from the lettering.
The emblem of the online services provider depicts a stylized three-dimensional letter “O” in orange color. The letter featured an open, swirl-like, silhouette and uses several shades of orange in order to gain mode volume and vitality.
The wordmark is written in white, a color of loyalty and reliability, which evokes a sense of energetic and powerful company in combination with the bright color of the emblem.
The rounded shape of the company’s symbol represents balance and harmony and show the customer as the main value of the services provider. The logo looks friendly and kind, yet it shows the professionalism and authority of the company.
The wordmark in all the lowercase letters is executed in a bold rounded sans-serif typeface, which is pretty similar to Geometry Soft Pro, but with the letter “E” modified. It is placed diagonally, adding uniqueness and individuality to the inscription and making it more playful and fresh.
OrangePay provides its international customers with the opportunity of proceeding with safe and fast online payments. The company works with e-commerce businesses, offering them customizable solutions for their websites.
The range of company’s services includes anti-fraud and risk minimization solutions, multi-currency conversion, online and wire transfers and their processing, statistics and business analysis. Another feature of the service provides is low commission and the ability to proceed with instant payments.
Besides online payment solutions, the company offers IT services, products for entertainment platforms and social networks (multi-functional payment solutions, which correspond to all norms of confidentiality).