The logo of Oppo Electronics Corporation looks modern and has a distinctive tech vibe.
Oppo is a young company, which is specialized in the production of smartphones and accessories, and its visual identity, which has been redesigned only twice throughout the brand’s existence, is a perfect representation of Oppo essence and purpose.
The very first Oppo logo was introduced in 2004 and featured a simple yet very stylish lowercase logotype executed in a custom sans-serif typeface in black color. The most unique thing about the wordmark was in its letters “P”, which have their contours open in the top points. The letters were slightly stretched horizontally and looked modern and sleek.
With the redesign of 2013, the color palette of the Oppo logo was switched from monochrome to bright green on white, and it gave a fresh breath to the brand’s visual identity. Green is the color standing for success and growth and this is how Oppo decided to show their energy and development.
Another version of the emblem featured white lettering with the white “Smartphone” tagline in all capitals, placed on a bright green background.
The contours of the letters were also slightly modified and narrowed, which gave a more balanced and strong look to the inscription.
In 2019 the Oppo visual identity was redesigned by the famous Pentagram agency. It is still a lowercase logotype in green, but with the new style, shapes, and shades, which created a completely different mood and character of the brand. The new green is darker, more intense, and luxurious, it represents stability and wealth, while the custom typeface with all the contours and lines complete and strong, shows the stability and confidence of Oppo and its ability to live long and compete with the biggest players on the market.
The vivid shade of green creates a youthful and fresh mood.