Olsen is a German fashion brand, established in 1995 and specializing in women’s clothing and accessories. Today the company had stores in more than 20 countries across Europe and is known for its high-quality knitwear.
Being the brand, focused on quality, Olsen features a minimalist yet very confident visual identity, which consists of a single logotype.
The Olsen wordmark in all the lowercase letters is executed in a sleek and modern sans-serif typeface with smooth and soft rounded lines. The logo looks balanced and harmonized, as the bold lines of the inscription have enough space between each other, which adds light.
The letters of the nameplate are slightly stretched and it can be seen, when you look at the brand’s icon. The single “O” in dark gray is placed on a white square. The horizontally placed oval of the “O” resembles an eye.
The Olsen signature color palette is white and gray, which is a reflection of elegant style and sophistication, as well as shows the company’s value of quality and comfort.
Sometimes the brand still uses its previous color palette, which is calm deep red and white, symbolizing the passion and power of the brand.
The Olsen logo is timeless and strong. It looks modern today, but can easily be seen with the brand in 20 or even 50 years.