The presidential campaign designed and conducted for Barack Obama in 2008 was highly memorable. One of the reasons for this was the Obama logo, which represented a stylized “O”.
The emblem was created by the Sender LLC design firm headquartered in Chicago. The head of the project was Sol Sender, the firm’s creative director. His team consisted of three designers, including Amanda Gentry and Andy Keene. The project started at the end of 2006, the logo was launched in February 2007.
Barack Obama logo sports the letter “O”, divided in two parts. The upper half is blue, while below it there are three red stripes. In the original version of the emblem, the stripes were symmetrical, but eventually the designers decided to give the emblem a little bit more dimension.
There were almost 10 options to choose from. We can mention a rather simple blue wordmark and several versions that featured a “b” character resembling the figure “8”. Also, the design team suggested a symbol that looked like an exclamation mark with two lines, blue and red.
The simple serif font is actually a clipped version of the Requiem typeface. It was presumably created by John Slabyk and Scott Thomas who were responsible for the typography of the logo.
The color scheme included two shades of blue (a darker and a lighter one), red, and white.
Initially, the Obama logo was created as the symbol of Barack Obama’s 2008 presidential campaign. In the course of presidential election, it was one of the most recognizable symbols. The logo was used again for the reelection campaign.
The logotype was designed by Sender LLC, a Chicago based design studio, and approved by David Axelrod, the main Obama’s campaign manager. Several designers worked on it: Amanda Gentry and Andy Keene with project managers Colin Carter and Steve Juras.
As they explain, they chose letter ‘O’ as the symbol of Obama, and implemented the idea of a rising sun and a brand new day. The rising sun symbolizes the hope for a new life and the light that traverses the current political problems. The color combination is symbolic, too. Red, blue and white colors refer to the USA national flag.
The logo appeared to be very popular, and it was used not only for the election campaign, but for other Obama’s projects, too. It was customized for 12 various identity groups as well as for every USA state with 50 additional versions
As it has been mentioned, the Obama logo which was used in the election campaign became an all-time symbol of the president and his projects. The initial symbol was slightly changed and turned into Obama care logo.
Obama Care is just an alternative name of the Patient Protection and Affordable Care Act – healthcare legislation that was established in March 2010. This branch of legislation focuses on health insurance, health care costs, and other aspects. The law was called so to express president’s concerns over the health situation in the country.
How does Obama care logo differs from the original symbol? In some logotype variations, the sun in the middle of the image radiates the shines, which makes it look lighter. Besides, the logo comes with the name spelled under the circle.
Obama care logo reception was also positive (what concerned some people was the name of the law), and some people noted that it was designed professionally. It underlines patriotism with hope, freshness and new opportunities above it.
Being American 44th President, Barack Obama served on his post from 2009 to 2017. He has made a huge contribution to establishment of peaceful relationships with countries worldwide, and promoted liberal rights in the USA.
Barack Hussein Obama II was born on 4 Aug 1961 in Hawaii. His father is from Kenya, and his mother was a white girl from Kansas. He father abandoned their family when Barack was small, and they met only a few times occasionally. Barack was mostly raised by his grandparents.
While the real Barack Obama full name is Barack Hussein Obama II, the attended the college under a different name, Barry Soetoro. He decided to change it to avoid frustration among other American students and fit in better However, soon he decided to get the real name back and asked family members and friends to call him Barack. Obama’s real name refers to his father from Kenya, and this decision was made as a part of identity quest.
In 1979, he graduated from Punahou School in Honolulu. Obama attended Occidental College located near Los Angeles during two years and later transferred to Columbia University in New York City. There he received a bachelor’s degree in political science in 1983.
Obama studied law at Harvard and graduated in 1991. Then he worked as civil rights lawyer in Chicago. That’s where he met his wife Michelle. They married in 1992 and have two kids.
After finishing with education and his law degree, Obama started working in the Democratic Party. He founded Project Vote to give African Americans the opportunity to vote. He also lectured at the University of Chicago and was an attorney on civil rights issues. In 1995 he wrote and published his first book, Dreams from My Father: this biographic story helps him to trace his roots and perform identity quest.
In 2004, Obama became a member of the US Senate and quickly gained a positive reputation in the Democrat Party. He released the new book, “The Audacity of Hope”, which become a best-seller and brought his fame. His reputation also gained momentum after the Iraq war, since Obama has been known to oppose the war.
Barack Obama was the 44th US president from 2009 to 2017. During these years, he passed several bills which helped the country to recover from the Crisis of 2009. Obama also improved the health care system and promoted bailout of the automobile industry. In 2015, he signed the 2015 Paris Climate Change Agreement.
Despite unstable political situation both outside and inside the country, Obama has always managed to sustain dignity and calmness. He’s said to be a charismatic speaker who inspired the American nation and evoked hope in people. In 2009, he was awarded with the Noble Peace Prize “for his extraordinary efforts to strengthen international diplomacy and cooperation between peoples.”