NGK is a Japanese brand of spark-plug manufacturer, which was established in 1936. Today the company is one of the biggest players in its segment on the Japanese automotive market.
The name of the company, NGK, is an abbreviation of Nippon Gaishi Kaisha, which can be translated from Japanese as “Japanese Insulator Company”.
The NGK logo is strict and laconic, based on the brand’s name and a tagline it uses a bright red color as the main in its color palette.
The NGK wordmark in all capitals is executed in an extra-bold sans-serif typeface with straight lines and distinct cut edges of the letters. The inscription looks confident and professional, and its red color adds a sense of power and progress.
The “Spark Plus” tagline is written in smaller lettering, using the same typeface as the brand’s name, but colored black. It looks like the NGK’s underline and balances the logo, making it look stronger.
The red and black color palette of the NGK logo evokes a sense of reliability and passion. It shows the company as the one that values innovations and aims to provide its customers with the highest possible quality of products.