The Nexen Tire logo consists of two parts: a highly stylized word “Nexen” in purple and the full name of the company in gray or black. The full name can be given either in English or in Korean.
Nexen Tire Corporation was founded in 1942 as Heung-A Tire Company. Today, it is among the best-known tire manufacturers in South Korea.
The word “Nexen” is a combination of the words “next” and “century.” The same idea has been represented in the company’s slogan “Next Century Tire.”
From the visual and phonetic point of view, it is very important that the name of the company is symmetrical – you can read it starting either from the left or from the right. As Nexen explains on its website, “the balance between the right and left” means that the company “is sincere to the fundamentals and pursues active changes.”
The fact that the letters are connected with each other is also meaningful – it symbolizes “the sense of unity between the company and customers or employees.” The two horizontal bars (above and below the writing) represent the outline of a wheel and, as such, imply the industry to which Nexen belongs.
According to the company’s website, the purple in the Nexen Tire logo symbolizes nobility and prestige “that is expressed through the perfection in its products.” In the Pantone Color Matching System, the purple has the index 2602C.