Newsweek is an American news magazine, issued monthly. It was founded in 1933 by Thomas J. C. Martyn, a former foreign-news editor for Time. It was owned by The Washington Post Company from 1961 to 2010.
Newsweek is one of the most famous American news magazines, which was first published in 1933. Throughout the years the magazine has seen a lot of ups and downs, facing a tough crisis in 2010, after it got out of the wing of The Washington Post, the media conglomerate, which has been publishing Newsweek for decades
Since 2013, Newsweek has been owned by IBT Group, the publisher of the International Business Times, which changed its name to Newsweek Media Group in 2017.
In the early 2010s Like many other weeklies, Newsweek became a victim of the crisis in the print press and refocused on the online format, building an audience on the Internet. Today, Newsweek’s online platform has about 50 million unique visits per month.
What is Newsweek?
Newsweek is the name of an American weekly news magazine founded in 1933 by Thomas J. C. Martyn. The magazine was published by The Washington Post in 2010 and by IBT Media in 2014. The magazine has both papers (published once a month, with a circulation of 100 thousand copies), and digital versions (more than 45 million visits per month).
The 1986 logo was created by Jim Parkinson, it was based on bracketed serifs. In 1995, after the magazine was acquired by Amid Capici, the logo was slightly changed by Parkinson. The most significant changes were made to the letters “w” and “k”.
The Newsweek iconic red and white logo is highly recognizable all over the world. It has a few changes during its history, but the color scheme and the clear lines of its typeface remained. Putting the logo in the red box is a very smart idea for magazines, as it isolates the masthead so nothing on the cover could interfere with it.
In 2011 Parkinson created a new logo, based on Titling Gothic and in 2014 the magazine returned to slab serifs, mixing elements from the past in their logo.
The heavy and brutal title case lettering from the primary badge of Newsweek is set in a bold geometric serif font with thick bars decorated by massive squares on their ends. The closest fonts to the one, used in this insignia, are, probably, Stafford Serial Extra Bold, or Serif SH Bold, but with some minor modifications of the contours.
As for the color palette of the Newsweek visual identity, it is based on a bright and energetic combination of red and white, which stands for power, excellence, and determination. Red here is also a symbol of passion, while white represents the loyalty and reliability of the magazine to its subscribers.