Nespresso is a brand of coffee machines and capsules manufacturer, which was established in 1986 by the Nestle Group. It is a premium brand, which is highly recognizable and respected across the globe.
Nespresso is a luxury brand, which represents huge style in everything it does, starting the taste of its coffee, finishing with the design of its packaging and retail stores.
The Nespresso visual identity is composed of a wordmark and an emblem, which is also used as a brand’s signifier.
The Art-Deco style of the logo is elegant and sophisticated, yet strong and modern. The custom typeface was created by the Zecraft design bureau, and reflects the powerful and trustworthy brand.
The all-caps lettering of the Nespresso wordmark are bold and strict, and the only graphical element, that makes the logo alive is the first letter “N”, which is composed of two mirrored parts with elongated curve lines.
The letter “N” is a celebration of style and finesse, it reflects the rich taste of the brand’s coffee.
The color palette of Nespresso visual identity varies from monochrome, which is timeless and strong, to brown.
The brown palette is a celebration of coffee, evoking a sense of the confident company, which values its customers and quality of its products.