While the logo of the watches brand Movado has gone through subtle modifications, its overall look has remained the same over most of its history.
The company started its history in 1881 under the name of LAI Ditescheim & Freres SA. Originally, it was based in La Chaux-de-Fonds, Switzerland, but today it is headquartered in Paramus, New Jersey, US. The name “Movado” meaning “always in motion” in Esperanto was adopted in 1905.
While the design of the Movado logo is sleek and minimalist, it is still unique.
On the one hand, there is only the wordmark featuring a typeface with classic proportions. Such proportions ensure excellent legibility even at smaller sizes, which is essential for a watches brand because it places its name on the face of the watches and small parts.
The type features elegant thin serifs. The most unusual part is probably the lowest angle of the “V” – it appears to have been cut from the left. The “M” features a similar shape, although it is not as obvious at first glance as in the case of the “V.”
In addition to the wordmark, the company also uses a compact Movado logo in some cases (for instance, as an icon on the website. The logo features the face of the watches showcasing Movado’s iconic dot.