Monterey Bay Aquarium was opened in 1984 in California and was the first in the USA to expose a white shark. It is one of the most famous public aquariums in the country, which is known for its research.
The Monterey Bay Aquarium visual identity is classy and confident. It is composed of a memorable emblem with the wordmark on not right. The wordmark in black is written in a modern sans-serif typeface with bold neat lines. It looks powerful and professional.
What is Monterey Bay Aquarium?
Monterey Bay Aquarium is the name of a public aquarium in the United States, which opened its doors in 1984. Today the aquarium is a home for more than 35 thousand animals of over 550 different species. The number of annual visitors to the Monterey Bay Aquarium exceeds 2 million.
The Monterey Bay Aquarium emblem is a seaweed wreath, which is a unique symbol, fully representing the values and researching a profile of the aquarium.
The wreath is elegant and its light blue color elevates it, evoking a light sense of sophistication and reliability. The finely executed image looks like a royal symbol, making the Monterey Bay Aquarium stand out in the list of its competitors.
The delicate and simple color palette of the logo looks modest and timeless. It is a classical visual identity concept, which shows the authority and expertise as well as energy and innovative approach.
The simple narrowed lettering from the primary Monterey Bay Aquarium logo is set in the title case of a modern sans-serif typeface with clean contours of the characters. The closest fonts to the one, used in this insignia, are, probably, Mews Gothic Bold Extra Condensed, or Alternate Gothic No 2.
As for the color palette of the Monterey Bay Aquarium’s visual identity, it is based on a smooth and calm combination of gray and blue, whereblue stands for the water, and gray represents the professional approach and stability of the organization.