Montblanc is a luxury brand of high-end stationery and jewelry, established in 1906 in Germany. The company also manufactures watches and travel items and is highly popular and recognizable all over the globe.
The visual identity of the label, named after the tallest European mountain, Mont Blanc, is very symbolic and hasn’t changed much since the date of its creation, 1913.
The Montblanc logo is composed of a wordmark, splint into two levels, and an emblem in its upper-right corner. The brand’s name inscription in all the capitals is executed in a bold and modern sans-serif typeface, where the letters “A” have no horizontal bars, which resembles a mountain silhouette.
The iconic Montblanc emblem depicts a white rounded six-pointed star enclosed in a black circle. The badge illustrates the snow peak of the Mont Blanc mount and is an essential part of every brand’s creation design.
The monochrome palette of the Montblanc logo is elegant and strict. It makes the brand’s insignia look good on any placement and shows the label as high-end and professional.
What is Montblanc?
Montblanc is a luxury goods manufacturer from Germany, which was established in 1906. The brand is known for its top-notch writing accessories, small leather goods, watches, and sunglasses, which are considered one of the best and most expensive on the international market.
The Montblanc logo is perfectly balanced and looks contemporary and sleek. It is instantly recognizable all over the world and is a great example of modern minimalist visual identity design.
The stylish and progressive lettering from the official Montblanc logo is set in the uppercase of a modern geometric sans-serif typeface with the heavy uppercase characters looking massive yet still elegant. The closest fonts to the one, used in this insignia, are, probably, Italiano Fushion New Semi Bold, or Posterama Pro 2001 UltraBlack, but with some minor modifications.
As for the color palette of the Montblanc visual identity, it is set in solid black, with the logo usually set against a white background. This timeless combination only elevates the chicelegance of the logo, showing the brand as excellent, sophisticated, and confident. When used for the tags and packaging, the Montblanc emblem can be set in white or silver.